February 16, 2012 11:47 AM
Why P&G CIO Is Quadrupling Analytics Expertise
The article I chose was Why P&G CIO Is Quadrupling Analytics Expertise. Procter & Gamble CIO
Filippo Passerini says he plans to increase fourfold the number of company
staff with expertise in business analytics. First of all you may be wondering
why, well CIOs have to "prove" their worth
and justify their place in the organization plus keep on doing things which
appear "helping business”. Passerini noticed that people used to get reports which told them
what happened, but not why and this bothered him.
So, his team first created this Business
Sphere, a video platform that would represent real-time
data to strengthen access even more by letting people join in regardless of the
video system they're using, providing a key team member to be able to video in
from an iPad, Droid smartphone, or even by PC. Passerini put the data visualization
platform in place, knowing execs would complain that they need more data about
XYZ. Execs can now rather than guessing what they want and collecting that to
share and analyze point-of-sale, inventory, ad spending, and shipment data.
Now they
can find out that there was a dip in detergent sales and try to piece together
the reasons why after the fact, They now know what and why, but the cutting
edge step is moving to understanding what will happen and why it will happen using
modeling tools before they follow through on such advancements. I think what
they have decided to do is a great plan, and will work well not to mention be
able to grow on what they have already achieved.
I Think that this is a great idea as well. Being able to stay connected with other people within the organization is important, communication can be the major difference between a successful and an unsuccessful business. Proctor and Gamble is already a gigantic organization and being able to use a video platform in order to stream real time data to mobile devices, laptops, and pc's is a great way to stay on top of inventory and to come up with solutions to internal management issues.
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