Facebook
Shopping Apathy? Smart Plays On F-Commerce
I chose to do the article on Facebook
shopping apathy because I don’t know anything about it. This article is one of many
downplaying the value of Facebook to retailers. Facebook stores have not sold
millions of orders, and have failed to articulate what the real opportunity is
for social commerce.
In 2009 the first store was opened
on Facebook. It was called 1 800 flowers where Facebook users would be able to
check the profile and see what the company had to offer to the world. You could
purchase items rite on their Facebook homepage, and later even made it possible
to purchase through a users news feed.
Statistics say 53% of web users are
on facebook. So why wouldn’t 1 800 flowers be a million dollar idea? Their
problem was that their page was spamming everyone and shoving the product in user’s
faces. What business should be using Facebook for is to advertise their
products not actually sell them on the website.
Ticketmaster took the appropriate approach,
they didn’t make a facebook page to replace or duplicate the page they already
had. Ticketmaster set out to make it easier for Facebook users to discover upcoming
events. When you like their Facebook page you can see on your news feed what
concerts are coming up, ect. When you buy your tickets and you click that your “going”
to the particular event, all your other friends can see that, making it a great
promotion for Ticketmaster.
Delta airlines took the same approach
they did incorporate the option to sell flights on Facebook but that wasn’t their
only focus.
Advertising on Facebook now is absolutely
essential. If you have a new business you have got to get on facebook it’s a great
way to get your name out into the field and its free to create an account. Your
able to share pictures, events, and special promotions you have, and its quick
and easy.
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