Google's innovative systems

Wes Carter

Article name: Google Analytics Shows How Customers Travel Your Site

By:David Carr (Information Week) 10/19/11

Google Analytics has created a way to allow a system called Web 2.0 Summit which was created in San Francisco, which is produced by Federated Media and O'Reilly Media in partnership with UBM TechWeb which will know allow business owners to see where their customers look on their website and how often they do so. The new technology will be able to show business owners what needs to change in order to generate more sales. This program is said to be able to tell how many customers are on the website page but also if the customer is in the “check-out” online so they can use that information to adjust accordingly. For inspiration, “Google reached back to the 19th century and historian Charles Minard's famous visualization of Napoleon's 1812 campaign into Russia and the losses incurred along the way, Wojcicki said. In one image, Minard was able to show geography, time, and troop strength, particularly dramatizing the attrition from desertion and death on the way to Moscow and on the retreat back to France. Data visualization effort Edward Tufte has called it "probably the best statistical graphic ever drawn.” It is definitely an interesting comparison as the compare war with the business world, but like war in business, the one’s most prepared, win.

If we allow this, we will soon find these tracking systems in our own personal websites and multi-media. So this way the privacy is taken away from the individual looking at information. I hope that this helps generate more business for small business, however I feel like this may not work to their advantage because big business will be all over this and it will probably consume more sales rather that give some to small business. Hopefully, this new innovation of technology may sprout new jobs in the world of business to all different industries that use the web on a constant basis.

I’m very interested in what Google will do next, but this could be a huge step for our global economy.