Payvment Uses on Facebook

In the article How Payvment Uses Facebook's Expanded Open Graph by David F. Carr it askes “What does it mean when a Facebook user clicks "like" on an item for sale--that they have it and like it, or that they would like to have it?”A CEO Christian Taylor talked about the operations of e-commerce on Facebook. “Like' never worked for us the way it worked for other mediums," Taylor said. Liking a link to a news story or video may be fairly clear, but in shopping, "'like' is ambiguous," he said. That's why the expanded vocabulary of Open Graph actions Facebook announced recently was so important, he said” they were able to make a wants and owns button to better find there market using facebook. “Open Graph is Facebook's model for integrating external applications and allowing them to execute authorized actions against user and business accounts. At the same time that it introduced its new Timeline user profile in September, Facebook introduced a handful of new Open Graph verbs, primarily to allow media sites to post to the news feed when someone read an article or listened to a particular song. Some of these also took advantage of a "frictionless sharing" model, in which, for example, Spotify will automatically post to the Timeline every song the user listens to through the service.”this could be a issue for companies to get pass, because of the privacy settings that users can use to block companies from posting on your wall or page. 

Facebook has been working closely with Payvment to insure that it does not go so badly as beacon did when users protested its use. "This could be a replay of Beacon, if done wrong," Taylor said. “The new "want" button functions as a sort of social wish list, something that friends might consult ahead of a birthday or other occasion. Taylor said he wasn't sure shoppers would take the time to click "own," but it turns out many will, in search of bragging rights.” So you could use this to get something a friend might want or use it to show off something that you might already have to the public. “Facebook is starting to approve new Open Graph verbs as part of a more routine process, open to all developers. Taylor said Payvment would like to put more such applications in place--for example, to signal when a user has posted a product review.”