The article I chose for this assignment is called “7 Things
CEOs need to know about mobile commerce “and was published on 2/20/2012, on
Forbes.com. This article was about the recent boom in mobile commerce. Mobile commerce
ranges from mobile payments to mobile couponing and to location-based
discounts. This article answered the big question with seven things for CEOs
and business leaders to know on about mobile commerce. The first thing you need
to know according to the author is mobile commerce is here and here to stay. According
to eMarketer 50% of Americans own a smart phone now, this has caused the emergence
of apps for Apple iOS and Android phones have opened up a huge market. Personally
I own an IPhone and there is basically an app for everything I can think of
now. I find a new app almost every week that I use, from games to apps such as
Layar. The second thing is normal people start buying from their phones. Last
year Starbucks was the leading company in terms of mobile payments,
transactions and dollars in the world with their app that allows you to
purchase a coffee from your phone. Shopping or making purchases from your phone
is as become popular among smart phone users (79%) and this is a trend that
will only grow in 2012 with more companies trying to use this technique. The next
thing to know is there is no mobile payments winner yet. A lot of companies are
going to try out mobile payments this year but with many top companies like,
Google, Paypal and Visa there is no clear cut winner for 2012. Another thing to
know for mobile commerce is to pay attention to privacy. This is a hot topic of
2012 with mobile commerce because people keep a lot of personal information on
their phones like their address books and it is going to be important to keep
things like these private. Another important thing to know is mobile
advertising and the potential it has. A trend that is true with almost every
smart phone user is if you own a smart phone you are glued to it every free
moment you have. With its waiting before a dentist appointment or on your lunch
break at work, if you have a smart phone that will be your means of
entertainment when you have a free moment. This presents a huge advertising opportunity
to businesses. The sixth thing to know is mobile is not just an extension of
the web. Going mobile is not the same as the emergence of the World Wide Web,
going mobile offerings a lot more because a smart phone is always on the owner
and the opportunities never end. The final thing to know about mobile commerce
is apps are not dead yet. People have been claiming apps are going to be a
thing of the past with hybrid technologies of apps and the mobile web becoming
the new thing with companies like Facebook who have already began using them. I
found this article very interesting because I too feel that mobile commerce is
our future. Smart phones today can do things we could have never pictured even
just a year ago, proving there is no limit to the power of our smart phones.
Hey alistair this is a really cool blog, and i enjoyed reading this article and crazy i know how much smart phones have changed our lives and that there is no limit to what our smart phones can do. I am on mine all the time and cant get my hands off of my phone, so i can agree with you. The thing i am concerned about as well is how many apps you can do on your phone and the privacy part of it is a huge deal as well, its crazy man. The mobile commerce i the future and its here to stay even last year your right i didnt expect the world to be rapidly moving so fast. This was very interesting to read and i actually ish that i wrote about this article but i ended up reading the whole its crazy how much we evolved man, good blog.
ReplyDeleteAlistair I think you did a great job on writing this blog. It looks really good with the video and the pictures that go along with your article. I had no idea there was so much about mobile commerce like how 50% of Americans own a smart phone which means it is a big market. It is also a growing market which is great for people who want to get into selling apps. This article is very informative about all of this. I feel like the mobile app will never die because they are coming out with more and more stuff every day. Like Alistair says “I too feel that mobile commerce is our future. Smart phones today can do things we could have never pictured even just a year ago, proving there is no limit to the power of our smart phones. “It thinks the same way about this and really enjoyed this article.
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