The article I chose was about a new social media monitoring application. Facebook has adapted this type of application and allowed for users to apply this type of monitoring to their personal facebook pages. This new application provides data on user interaction with your page, demographics, and performance over time. Only Page administrators, application owners, and domain administrators can view Insights data for the properties they own or administer. Insights are a free service for all Facebook Pages and Facebook Platform applications and websites. Facebook is one of the first social media networks to use this new application and it is becoming more common throughout other social media websites. The key with any of these social media monitoring tools is using them to read between the lines. Some of these tools do it for you, connecting dots between hard numbers to draw conclusions, and some require you to do some or the entire dot connecting yourself. That's the basic difference between monitoring and listening. Monitoring is a matter of collecting data as listening is taking that data and looking at it over time through the lenses that are relevant for your company. So using this type of monitoring in social media websites has allowed for users to be more active in on the website and add another feature for users to become familiar with. I believe this is a good idea for social media websites to use because it sets them apart from other social media website even though facebook is pretty much in control of the social media market. I also think it is a good idea because it allows for the users to be more active and be more familiar with the internet and new use of technology. I believe that many companies should adapt this system as social media has because it will allow them to collect all of their data and organize it so they can control every aspect of their business and learn from their mistakes. This is just another reason why facebook is as successful as they are because they are always trying new things and installing new technology to their operations.