The article I chose to read was from CNN and it was titled “Where social networking is headed next.” This article describes how social networking can be implemented into companies and the workplace to make them more productive and efficient. LinkedIn, Facebook, and twitter have already been installed in some business places but they are not reaching their full potential. On the other hand these social networking sites are reaching their full potential outside of the workplace and are very successful. Some of the reasons why these social networking sites are not reaching their full potential is because of the cost that comes along with implementing them into the company. It cast a large amount of money for many companies to do this and many companies do not think it is worth the money. Some companies believe that the current operations are running smoothly without these websites, but they are missing out on a great opportunity if they do not take advantage of this resource. If implemented in day to day business these social networking sites can make any company more efficient and productive. These websites will do what email and internet have done for business but on a grander scale. Using facebook and twitter would allow for information to be transferred faster than ever. You could let employees know what times meeting are and you could send information from co-worker to co-worker in an instant. Also many employees are already used to these social networking websites and use them in their social life. This would allow for companies to not have to train employees on how to use these websites therefore saving money on training seminars. Due to the fact that these social networking websites are so successful outside of the workplace I can only imagine what it would do for the working world. I believe that because this is so successful outside of the workplace it can only help the workplace and businesses need to take advantage of this and make it their own. Also I believe that just about every company will eventually be implementing this in their day to day operations in the near future.

http://tech.fortune.cnn.com/2012/03/05/where-social-networking-is-headed-next/