Microsoft CRM Embraces iPhone I pad and Andriod
by Justin DaRosa
Microsoft says they will support the competitor’s
mobile platform with service updates of Microsoft CRM application. Microsoft is
slowly moving embracing cloud computing services such as Azure and Office 365. The
new service will be a cloud based
mobile CRM service called Microsoft Dynamics CRM Mobile. It will be available
for many mobile users like on the IPhone, Blackberry, android markets as well
as the windows 7 phone. “The mobile
service will be $30 per user, per month with support for up to three devices
per user. The apps will be initially available in 24 markets and 10 languages”
the system will support many browsers like Google chrome, Firefox, and Safari
running for both PCs, and Mac products.
The second quarter
updates will be expected to be coming out sometime in May. Also the upgraded Micro
blog and activity social collaborating capabilities introduced in Microsoft
Dynamics CRM service update that last came out in November. The next coming
upgrades will allow users to be more interactive allowing them to socially like
or dislike things so that other people can see and do the same. Possible find common
interests, and get other people to try things that you like or stay away from
things they people dislike. The posts will also be filtered so that you can
find the topics that most interest you. It will allow management to view all
posts that the employees post in filtered sections whether the boss follows
them or not. This will allow management to see what employees are up too, and
see what they think and feed off their ideas for the company.
The new features will
help Microsoft beat out other competition by going through multiple platforms
to obtain their target audience. “The new
Dynamics CRM social features and cross-platform mobile and browser support
might help Microsoft step up the competition with Salesforce.com, which remains the largest
provider of cloud-delivered CRM applications.” Going multi platform Microsoft hopes
to do a lot better than its competitor salesforce.com that receives much more customers
than Microsoft now. Late last year Microsoft said it has more than 30,000 Dynamics CRM customers (versus more than 100,000 customers of
Salesforce.com). Microsoft's count includes both cloud and on-premises
deployments, but the vendor says two out of three new customers are opting for
cloud-delivered CRM app.”
I think that this is a very smart move by Microsoft because before they were only limited to computers and gaming consoles but now with this new technology they are coming out with for the phones and their computers I think that they could really give android and the other phone technology makers a run for their money because not only do they probably have a very loyal fan base to relay on but they are also known for putting out very high quality products from their proven track record with the gaming and computers like I said before but also they have proven them self as a phone to try and compete with their phones as well. I also think that this will really set the bar for new phones to come out because of all the new features that this phone will have.
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